The Vikings Group launched Monga’s first-ever Philippine branch in SM Megamall with famous Taiwanese comedian and the owner himself, Nono!
Move over, milk tea－there’s a new favorite snack in town! Monga’s famous 2-inch thick, Taiwanese-style fried chicken has finally made its way to the Philippines.
In November 2019, The Vikings Group launched Monga’s first Philippine branch in SM Megamall with Taiwanese comedian and the owner himself, Nono. Team Storyscope invited food and lifestyle media, as well as food bloggers, to spark public interest and further create buzz on the opening.
Our strategy, which included organic social media marketing, relied heavily on our partner media and bloggers and their real-time stories and updates on their respective online platforms. Add on Monga’s opening day deals up for grabs, it was more than enough for employees from nearby offices and mall passers-by to get in line as soon as the clock struck 12.
As an additional post-event PR support, we sent out print and online releases to media publications.
Team Storyscope is a PR company that puts brand strategy, content creation, public relations, and social media marketing at the core of our strategic communications. To us, all these are key points in shaping and telling stories, but it doesn’t mean all should be used. It will depend on the brand’s objectives, and in Monga’s case, they needed storytellers to spread the word.
Whether it’s PR support, influencer-led campaigns, launch events, or the like, Team Storyscope is ready and equipped to make your project a hit. Let’s collaborate! Send us an email at hello@storyscope.ph to get started.
What we did:
Press Releases, Advertorials, and Online Placements
Brand Launch Event
Media Relations
