How celebrity influencers Doug and Cheska Kramer helped make MD+ Clinic’s brand of high-standard care more relatable, relevant.
For the brand launch of MD+ Clinic, Team Storyscope tackled an interesting challenge－how do we make the conversation about health diagnostics relevant and compelling to the public?
Coinciding with the opening of MD+ Clinic’s second home in Bonifacio Global City, we crafted a story that put the brand closer to its audience: that high-standard care can be accessible yet reliable outside of the traditional hospital setting; so that maintaining one’s health is easy, modern, yet very personal.
#BringingCareCloser became the campaign’s theme and Team Storyscope took it a step further by amplifying the message through celebrity influencers Doug and Cheska Kramer. Our strategy involved not just creating the message, but also tapping relatable public figures who can help us push MD+ Clinic’s story through public relations and social media efforts.
Leading to the BGC clinic launch, the Kramers sparked the conversation through social media content that captured the blood work tests done by MD+ Clinic at the comfort of their home. They also graced the launch event of the BGC clinic together with top lifestyle media. Here, we gave the journalists not just the MD+ Clinic story, but also the experience. Media attendees had their blood work done as the ultimate showcase of the MD+ clinic brand story and promise.
We love keeping the conversation going, so we also worked with lifestyle influencer Cat Juan Ledesma post-launch to communicate MD+ Clinic’s accessibility. Given her living proximity to the Alabang branch, her content on social media put MD+ Clinic in the radar of the brand’s target community.
We are always up for a good challenge and this project gave Team Storyscope the opportunity to leverage our expertise in brand strategy, social media marketing, and public relations through an influencer-supported campaign. As a PR company that works with some of the top brands in the Philippines, it is our goal to find the story that resonates, and tell it effectively just as we did for MD+ Clinic.
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What we did:
Press Releases, Advertorials, and Online Placements
Events and Activations