​FUNCTIONS AND RESPONSIBILITIES

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Concept Development & Planning

• Lead the planning and creative production concepts for events, seeding programs, media trips, video shoots, and branding deliverables.

• Provide logistical and operational input during campaign strategy development.

• Develop workback schedules, production timelines, and budget requirements.

 

Project Management & Coordination

• Own all executional details from supplier coordination to on-ground operations.

• Manage budgets, contracts, logistics, and resource allocation.

• Ensure that deliverables align with the approved creative direction and client goals.

• Maintain documentation of approvals, schedules, and reports.

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Collaboration with Account Managers

• Work closely with Account Managers to align timelines, creative briefs, and client feedback.

• Attend client meetings as the production or execution lead, presenting updates, plans, or supplier coordination details as needed.

• Communicate proactively to flag risks, delays, or required decisions.

• Support the AM in ensuring seamless communication flow between client expectations and project realities.

 

Client Relations

• Serve as the point person for clients on executional updates, logistics, production timelines, and supplier coordination.

• Present project plans, production schedules, and progress reports in client meetings alongside or on behalf of the Account Manager.

• Maintain professionalism, responsiveness, and accuracy in all project-related communications.

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Event & Activation Leadership

• Lead concept execution, supplier management, and on-site operations for events and activations.

• Oversee technical setup, run-of-show, and on-ground teams during live executions.

• Ensure seamless coordination among vendors, talents, and internal teams.

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Product Seeding & Influencer Coordination

• Manage logistics and distribution of seeding kits and PR packages.

• Track influencer posts, deliveries, and performance metrics.

• Coordinate with suppliers and couriers to ensure smooth execution.

 

Monitoring & Reporting

• Compile coverage, photos, and post-event or post-campaign reports.

• Coordinate with AMs for insights, metrics, and summary presentations for clients.

​FUNCTIONS AND RESPONSIBILITIES

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Campaign Strategy & Planning

• Lead the strategy, planning, and creative direction of brand communication campaigns.

• Translate client objectives into actionable, insight-driven, and measurable plans.

• Oversee integration across PR, influencer, and marketing channels to ensure cohesive storytelling.

• Lead client presentations and provide strategic guidance throughout the project lifecycle.

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Client & Stakeholder Management

• Serve as the main liaison between clients and the agency, maintaining proactive and consistent communication.

• Lead client meetings, feedback sessions, and campaign updates.

• Anticipate client needs, identify opportunities for account growth, and ensure satisfaction across deliverables.

• Build and maintain partnerships with suppliers, collaborators, and media stakeholders.

 

Media & Influencer Relations

• Represent clients to media and influencer networks, including KOLs, journalists, and creators.

• Cultivate relationships to secure coverage and collaborations that align with brand positioning.

• Manage briefings, content approvals, and ensure messaging consistency across executions.

• Collaborate with the Project Manager for coordination, product dispatch, and deliverable tracking.

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Brand Events & Campaigns

• Lead strategy and storytelling direction for brand events, launches, and experiential activations.

• Manage client coordination and guest relations (media and KOLs).

• Partner with the Project Manager for concept alignment, production updates, and on-ground support.

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Creative Deliverables (Videos, Design, Branding)

• Oversee conceptual development with internal teams and ensure brand alignment for all creative materials.

• Review and approve outputs such as brand videos, brochures, or logos before client presentation.

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Monitoring & Reporting

• Oversee tracking of media coverage, influencer deliverables, and campaign performance.

• Provide strategic insights, key learnings, and recommendations for continuous improvement.

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Working Relationship

• The Account Manager works hand-in-hand with the Project Manager to ensure seamless campaign delivery.

• AM leads client relations, strategy, and storytelling direction.

• PM leads execution, supplier coordination, and production management.
  Both collaborate across all touchpoints to ensure campaigns are strategic, efficient, and aligned with client goals.

​FUNCTIONS AND RESPONSIBILITIES

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Social Media Strategy & Planning

• Lead the development and execution of comprehensive social media strategies aligned with client business objectives and overall marketing goals.

• Define and evolve content pillars, messaging frameworks, platform roles, and posting cadence across channels such as Facebook, Instagram, TikTok, X, and emerging platforms.

• Translate audience insights, brand positioning, and market context into clear strategic directions for social content.

• Identify platform trends, cultural moments, and algorithm updates, and assess how these can be leveraged meaningfully for the brand.

• Ensure all social media initiatives are on-brand, strategically sound, and aligned with campaign priorities.

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Content Direction, Ideation & Planning

• Lead or co-lead content ideation sessions with Copywriters, Designers, Production Team, and Video Editors.

• Provide clear content briefs per post, outlining the objective, key message, hook, format, tone, and platform considerations.

• Guide the creative team on storytelling approaches, format selection, and platform-first thinking to maximize engagement.

• Review and refine content concepts before production to ensure strategic clarity and avoid misalignment during execution.

 

Content Calendar Ownership & Management

• Own the creation, maintenance, and accuracy of the monthly content calendar.

• Ensure the calendar clearly reflects posting dates, platforms, objectives, formats, and campaign tie-ins.

• Align content schedules with brand milestones, promotions, launches, and integrated campaigns.

• Coordinate closely with the Account Manager to support timely client reviews, revisions, and approvals.

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Collaboration with Creative & Account Teams

• Partner with Account Managers to ensure social strategies and content plans align with client expectations, timelines, and broader account objectives.

• Collaborate with Content Producers and Copywriters to refine messaging, captions, hashtags, and calls-to-action based on platform best practices.

• Work closely with Designers, Content Producers, and Video Editors to ensure creatives are optimized for platform specifications, performance, and audience behavior.

• Provide strategic, actionable feedback that improves content effectiveness while maintaining brand and visual standards.

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Publishing, Execution & Platform Optimization

• Oversee the scheduling and publishing of approved content using platform-native tools or third-party scheduling platforms.

• Ensure posts are optimized through correct formatting, captions, hashtags, tagging, and posting times.

• Maintain consistency in tone, cadence, and execution quality across all active platforms.

• Support smooth execution by flagging potential risks, gaps, or timing conflicts ahead of publishing.

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Community & Audience Insights

• Monitor engagement patterns, audience behavior, and sentiment across social platforms.

• Identify recurring community themes, FAQs, and feedback, and share relevant insights with Account Managers and internal teams.

• Provide guidance on response tone, escalation protocols, and engagement best practices when Community Managers or moderators are involved.

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Analytics, Reporting & Continuous Optimization

• Analyze social media performance across key metrics such as reach, engagement, saves, shares, and video retention.

• Identify high-performing content types, formats, and messages, as well as areas for improvement.

• Translate performance data into clear, actionable recommendations for future content and strategy adjustments.

• Contribute to monthly performance reporting and planning sessions with insight-led recommendations.

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Role in Pitches & Communications Plans

• Collaborate with Account Managers and Creative teams to contribute to communications plans, client pitches, and presentations.

• Provide social-led insights, content strategy recommendations, and creative ideas to support proposals and campaign planning.

• Offer guidance on platform strategy, storytelling approaches, and content formats to strengthen pitch and campaign recommendations.

KEY RESPONSIBILITIES​

 

Social Media Management & Content Development

• Develop, execute, and manage content calendars across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.)

• Plan and publish high-quality, engaging posts—including static, video, and Stories/Reels/TikToks

• Execute and moderate Facebook Live, TikTok Live, and IG Live sessions in coordination with content and production teams

• Ensure content aligns with brand tone, objectives, and emerging platform trends

• Perform social listening to track conversations, audience sentiment, and trending topics

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Paid Media & Performance Marketing

• Assist in the planning and execution of social media advertising campaigns (boosted posts, lead gen, remarketing)

• Collaborate with media planners or digital leads to optimize paid social spend and performance

• Track and report on campaign performance across Meta, TikTok, and Google platforms

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Online Community & Influencer Management

• Monitor, engage, and build relationships with followers, customers, and digital communities

• Respond to comments, DMs, and brand mentions with the appropriate tone and escalation, when needed

• Manage user-generated content (UGC) partnerships and influencer/creator collaborations

• Develop briefs, coordinate deliverables, and track influencer campaign success

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Collaboration with Internal Teams

• Work closely with content producers, designers, copywriters, and the production team to conceptualize and create cohesive digital assets across all formats (static, motion, audio, long/short-form)

• Participate in creative brainstorming and content ideation sessions

• Support creative development with platform insights, benchmarks, and performance data

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Digital Asset & Website Oversight

• Manage basic updates and maintenance for client websites, landing pages, and e-commerce platforms

• Maintain organized libraries of digital assets, content files, and content calendars

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Campaign & Presentation Development

• Support in developing integrated campaign strategies, pitches, and digital communication plans

• Assist in creating client presentations, reports, and post-campaign performance summaries

• Provide input on creative direction, messaging, and channel mix during proposal development

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Analytics, Reporting & Optimization

• Track key performance indicators (KPIs) across platforms and campaigns

• Compile regular performance reports, draw insights, and recommend strategic actions

• Continuously evaluate and optimize campaigns based on engagement, reach, conversion, and ROI

KEY RESPONSIBILITIES​

 

Design Execution & Production

• Create visual assets for social media, marketing materials, branding, packaging, web, and video with guidance from other designers.

• Prepare, resize, and format design files for digital and print channels.

• Ensure all design work aligns with client brand guidelines and campaign objectives.

• Support senior designers in refining creative outputs for client review.

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Collaboration & Team Support

• Work closely with senior designers, copywriters, content producers, and video editors to produce cohesive campaign materials.

• Participate in brainstorming sessions and contribute ideas to creative concepts.

• Support project coordination for design-heavy campaigns, ensuring timelines and deliverables are on track.

• Assist in preparing materials for client presentations and, when appropriate, participate in client-facing discussions.

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Project Management & Organization

• Manage multiple design tasks while meeting deadlines and feedback requirements.

• Maintain organized files, version control, and asset libraries for easy access by the team.

• Track progress of assigned tasks and provide updates to senior designers.

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Learning & Development

• Continuously develop design skills and stay updated on industry trends, tools, and techniques.

• Receive and incorporate feedback to improve creative output.

• Gain exposure to multiple design disciplines and mediums within the agency.

KEY RESPONSIBILITIES​

 

Content Planning & Creative Support

• Assist in developing creative content concepts for social media, product features, campaign assets, and content series across multiple platforms, including TikTok, Instagram, YouTube, websites, and e-commerce channels.

• Support Copywriters and Creatives in writing, proofreading, or editing scripts, captions, or post copy to ensure alignment with brand voice and campaign objectives.

• Collaborate closely with Account Managers, Social Media Managers, Designers, Creatives, and the Production Head to ensure all content is on-brand, feasible, and approved by stakeholders.

• Provide operational insights during content concept development to balance creativity with production practicality.

• Proactively contribute ideas for trend-based or reactive content that enhances audience engagement and platform relevance.

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Pre-Production & Project Coordination

• Lead the planning and logistical management of social shoots and production days, including coordinating with internal teams and external suppliers.

• Develop detailed production timelines, shot lists, call sheets, and pre-production checklists to ensure every aspect of the shoot is organized and ready.

• Source and manage suppliers, talents, crew, stylists, props, and equipment to ensure timely delivery and high-quality production output.

• Scout locations and secure permits while maintaining proper documentation for all production requirements.

• Prepare production cost estimates (CEs), track budgets, and coordinate with the Account Manager to ensure resources are allocated efficiently.

• Maintain production calendars, supplier lists, approval trackers, and other administrative documentation to keep projects organized and on track.

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On-Set Production Execution

• Serve as the on-set lead for shoots, ensuring smooth coordination among talents, glam teams, production assistants, camera crew, and creatives.

• Manage shoot schedules and assist with set-ups, props, and equipment arrangements.

• Support talents and crew to ensure seamless transitions between setups and efficient time management.

• Troubleshoot any on-ground issues promptly while maintaining professionalism and quality standards.

• Ensure that all shots, sequences, and content elements follow the approved shot list, creative direction, and campaign objectives.

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Post-Production Coordination

• Organize, label, and manage raw files, footage, and assets for smooth handoff to editors and creative teams.

• Track post-production deadlines and coordinate with Creatives (designers, copywriters, video editors) to ensure timely delivery of final outputs.

• Review outputs to confirm alignment with the approved shot list, brand guidelines, and creative vision.

• Maintain organized documentation of final assets, approvals, and production reports for reference and reporting purposes.

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Project Ownership

• Independently manage content projects, ensuring high-quality delivery from planning to final output.

• Take ownership of all executional aspects of assigned projects, including timelines, supplier coordination, and internal team management.

• Proactively identify risks, propose solutions, and escalate critical issues to the Production Head or Account Manager when necessary.

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Client & Partner Support

• Act as the support for Account Managers and Management for clients' concerns and inquiries on operational and logistical matters, such as production deliveries, permits, and shoot-related clarifications.

• Present production timelines, call sheets, and operational updates in client meetings when aligned with the Account Manager.

• Support the Account Manager in ensuring seamless communication flow between client expectations and on-ground production realities.

• Maintain professionalism, responsiveness, and accuracy in all client and partner interactions.

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Trend Monitoring & Platform Awareness

• Stay updated on social media trends, emerging formats, platform updates, and competitor activity to inform content recommendations.

• Propose ad hoc or reactive content ideas to keep the brand relevant and engaging across digital platforms.

• Share insights with Account Managers, Copywriters, and Creative teams to strengthen campaign strategy and execution.