FUNCTIONS AND RESPONSIBILITIES​

 

1. Content Planning & Creative Support

• Concept Development: Assist in ideating content series for TikTok, Reels, YouTube, and E-commerce.

• Creative Writing: Support Copywriters by drafting or proofreading shoot-ready scripts and captions.

• Feasibility & Trends: Act as the "reality check" for creative concepts while proactively proposing reactive, trend-based content.

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2. Pre-Production & Logistics (The Blueprint)

• Shotlist Orchestration: Consolidate the creative vision (from Production Head) and technical specs (from Technical Producer) into a master Production Shotlist.

• Resource Management: Manage the "Production Ecosystem"—booking talent, crew, glam teams, and props.

• Financials & Legal: Prepare Production Cost Estimates (CEs), track budgets, and secure all permits and Talent Release Forms (MOAs).

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3. On-Set Production Execution (The Lead)

• Floor Leadership: Act as the on-set lead, managing the schedule and coordinating between talent, crew, and clients.

• Troubleshooting: Resolve on-ground issues (weather, delays, tech glitches) without breaking the creative flow.

• Quality Control: Ensure every shot taken aligns with the approved storyboard and brand objectives.

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4. Post-Production & Traffic Management

• Handoff: Organize and label raw footage for a seamless "dump" to the Video Editors.

• Workflow Tracking: Monitor the edit cycle (Rough Cut to Master), ensuring designers and editors meet delivery milestones.

• Final Review: Perform QC on all outputs to ensure they meet brand bibles and platform specs (9:16 vs. 16:9).

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5. Project Ownership & Client Support

• Accountability: Take full ownership of a project’s success from the initial brief to the final archive.

• Client Interface: Support Account Managers in client meetings by providing logistical updates and production timelines.

​FUNCTIONS AND RESPONSIBILITIES

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Campaign Strategy & Planning

• Lead the overall strategy, planning, and creative direction of integrated brand communication campaigns.

• Translate client business and communication objectives into actionable, insight-driven, and measurable communication plans.

• Develop communication strategies informed by audience, category, trend, competitor, media, and cultural context.

• Determine the appropriate role of PR, media relations, KOL/influencer marketing, events, content, and other communication channels within a campaign.

• Develop campaign concepts, key messaging, storytelling platforms, activation ideas, and communication approaches that are relevant to the brand and its audience.

• Lead campaign planning from brief development through execution, ensuring that work remains aligned to objectives, budgets, timelines, and agreed scope.

• Identify when campaigns require specialist support, including the Influencer Marketing Specialist, Project Manager, creative teams, or other agency resources.

• Provide clear briefs and direction to internal teams and specialists to ensure all work contributes to the overall campaign strategy.

• Lead client presentations and provide strategic guidance throughout the project lifecycle.

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Client & Stakeholder Management

• Serve as the main client contact and day-to-day relationship lead for assigned accounts.

• Build trusted, proactive, and strategic relationships with clients and key stakeholders.

• Lead client meetings, briefings, presentations, feedback sessions, status updates, and campaign reviews.

• Translate client feedback into clear internal direction and manage expectations around deliverables, timelines, budgets, and scope.

• Anticipate client needs, identify communication opportunities, and proactively recommend ideas that can strengthen the brand or account.

• Manage client issues and escalations, working with the OIC and ManCom when matters require additional support or decision-making.

• Build and maintain strong working relationships with suppliers, collaborators, media, KOLs, creators, and other external stakeholders relevant to the account.

• Identify opportunities for account growth and contribute to new business opportunities, proposals, and pitches.

 

PR & Media Relations

• Lead PR and media relations strategy for assigned campaigns and accounts.

• Develop media angles, story opportunities, press materials, media lists, and outreach approaches aligned with campaign objectives.

• Build and maintain relationships with relevant journalists, editors, publishers, and media partners.

• Lead media briefings, interviews, press events, media engagements, and other PR activities.

• Ensure messaging remains consistent, relevant, and aligned with the brand across earned media opportunities.

• Monitor media coverage and identify opportunities, issues, and trends relevant to the client.

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KOL & Influencer Marketing

• Lead the overall role of KOL/influencer marketing within the integrated campaign strategy.

• Independently plan and execute small- to mid-sized KOL campaigns, including creator selection, campaign mechanics, briefing, coordination, content monitoring, and reporting.

• Develop KOL recommendations based on campaign objectives, target audience, creator relevance, content fit, budget, and expected impact.

• Review and integrate KOL recommendations into the broader communications strategy and present the overall recommendation to the client.

• Maintain ownership of the client relationship, overall campaign direction, budget, and final recommendations even when the Influencer Marketing Specialist is involved.

• Oversee KOL deliverables and performance for campaigns in partnership with the Specialist and/or Project Manager as applicable.

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Brand Events & Campaign Activations

• Lead the communication strategy, storytelling, and client direction for events, launches, experiential activations, and other brand moments.

• Translate campaign objectives into relevant event concepts, messaging, guest strategies, media and KOL opportunities, and communication plans.

• Lead client coordination and manage key stakeholder relationships throughout planning and execution.

• Coordinate with the Project Manager on production timelines, logistics, suppliers, program flow, guest management, and on-ground requirements.

• Ensure event execution remains aligned with campaign objectives, brand standards, and client expectations.

• Evaluate event outcomes and translate learnings into recommendations for future activations.

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Creative & Content Development

• Lead the strategic and storytelling direction of creative deliverables developed for client campaigns.

• Brief internal creative teams and partners clearly on objectives, audience, messaging, brand requirements, and intended use.

• Provide strategic and content direction for outputs such as social content, videos, branded materials, presentations, event assets, brochures, and other communication materials.

• Review creative outputs for strategic relevance, message clarity, brand alignment, and overall quality before client presentation.

• Ensure creative work connects back to the broader campaign idea and communication objectives.

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Campaign Execution & Team Coordination

• Oversee day-to-day campaign execution and ensure deliverables remain on track against agreed timelines and scope.

• Coordinate closely with Project Managers and internal specialists to align strategy, execution, logistics, and deliverables.

• Prioritize work across concurrent projects and proactively identify risks, dependencies, and resource requirements.

• Provide clear feedback and direction to team members while ensuring accountability for assigned deliverables.

• Escalate resource, budget, timeline, client, or reputational risks to the OIC when necessary.

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Monitoring, Reporting & Insights

• Oversee tracking of media coverage, KOL deliverables, campaign outputs, and relevant performance indicators.

• Review campaign results and identify key learnings, opportunities, and areas for improvement.

• Translate campaign performance and audience response into actionable recommendations for future communications.

• Lead client reporting and campaign debriefs, ensuring reports go beyond outputs to explain what happened, what it means, and what should happen next.

• Work with specialists such as the Influencer Marketing Specialist and Project Manager to ensure campaign data is complete, accurate, and useful for decision-making.

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Team & Account Leadership

• Provide day-to-day direction and support to Account Executives, junior team members, and assigned specialists working on the account.

• Maintain clear account priorities, responsibilities, and timelines across the team.

• Share knowledge and coach junior team members on client management, campaign planning, PR, media, KOL, events, and communications execution.

• Partner with the OIC on team resourcing, workload management, performance concerns, and account-level escalation.

• Uphold Storyscope's standards for quality, professionalism, collaboration, and client service.

KEY RESPONSIBILITIES​

 

KOL Strategy & Campaign Development

• Develop KOL and influencer strategies aligned with the campaign's communication objectives, target audience, brand positioning, key messages, and budget hand-in-hand with the Account Managers.

• Recommend the appropriate KOL mix, creator tiers, platforms, content formats, and activation approach based on campaign objectives and audience behavior.

• Develop KOL campaign concepts and activation approaches across different use cases, including:

  • KOL content and partnerships

  • Product seeding and reviews

  • Event and experiential participation

  • Launches and brand moments

  • Creator-led storytelling and content series

  • Paid amplification and boosted creator content

• Determine the role of KOLs within the broader campaign and identify how creator activity can complement PR, media, events, social, and other communications efforts.

• Develop KOL recommendations supported by audience, content, platform, performance, and brand-fit insights.

• Identify opportunities to maximize campaign impact by recommending when content should be boosted or amplified through paid media, based on content performance, audience relevance, campaign objectives, and available budget.

• Translate campaign objectives and audience insights into clear creator selection and activation recommendations for Account Managers and clients.

• Stay updated on emerging creators, platform trends, content behaviors, and developments in the Philippine influencer landscape to inform campaign recommendations.

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​​Influencer Identification & Research

• Identify, research, and recommend relevant KOLs, influencers, and content creators based on campaign objectives, target audience, platform, content style, audience quality, engagement, brand fit, and budget.

• Conduct background and audience research to assess a creator's relevance, credibility, brand suitability, content quality, and potential campaign value.

• Analyze creator performance and historical content to inform recommendations and expected campaign outcomes.

• Build and maintain Storyscope's influencer database and tiering, including creator profiles, audience information, availability, rates, past performance, and relevant campaign notes.

• Proactively identify emerging creators and new opportunities that may be relevant to Storyscope's clients and campaigns.

 

​Influencer Coordination & Relationship Management

• Lead day-to-day coordination with KOLs, influencers, creators, and their representatives throughout campaign execution.

• Manage outreach, requirements, rates, timelines, briefing, content submissions, revisions, and deliverables in coordination with the Account Manager.

• Lead creator briefings and ensure campaign messaging, content requirements, brand guidelines, and agreed deliverables are clearly communicated.

• Build and maintain strong, professional relationships with KOLs, creators, and their representatives.

• Flag potential issues, delays, content concerns, or relationship risks to the Account Manager and recommend appropriate resolutions.

• Work closely with the Project Manager on product dispatch, event participation, seeding logistics, and deliverable tracking.

• Ensure all KOL activities are executed according to agreed timelines, campaign objectives, and contractual requirements.

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Content Monitoring, Optimization & Amplification

• Monitor creator content and campaign performance throughout execution to identify opportunities for optimization.

• Track content performance across relevant platforms, including reach, views, engagement, interactions, and other campaign-specific KPIs.

• Assess which content and creators are performing strongly and provide recommendations on opportunities for boosting, paid amplification, or extending high-performing content.

• Recommend adjustments to creator mix, content approach, timing, or amplification where performance indicates an opportunity to improve results.

• Monitor KOL compliance with agreed messaging, content requirements, disclosure requirements, and campaign deliverables.

 

​Reporting, Insights & Recommendations

• Lead the collection, analysis, and organization of KOL campaign results in collaboration with Account Managers and Project Managers.

• Develop comprehensive KOL campaign performance reports that go beyond delivery counts to identify what worked, why it worked, what did not work, and what should be done differently in future campaigns.

• Translate campaign data into actionable insights and recommendations for future KOL strategy, creator selection, content development, and amplification.

• Build learnings across campaigns to strengthen Storyscope's KOL playbook, creator database, and future recommendations.

• Present KOL findings and recommendations internally and support Account Managers in client presentations where relevant.